Answer:
Public relation
Explanation:
Public relation is the approach a business adopts to communicate to the media and the public. The objective of public relations is the create a good reputation for the company. Through public relations, a business establishes a mutually beneficial relationship between itself and the public.
Public relation uses unpaid media presence to reach its target customers. The organization also support activities such as sports, arts, charitable events and education programs to foster good relationships with the public. By directly engaging with the public, a company gains trust and its brand name become popular.