Question

Most companies today want their salespeople to​ _______, which means demonstrating and delivering superior customer value and capturing a return on that value that is fair for both the customer and the company.

A. practice value selling
B. use a​ transaction-oriented sales approach
C. close sales
D. cut prices to make the sale
E. capture​ short-term business

Answer 1

Answer: practice value selling

Explanation: companies wants their sales representatives to practice value selling, which involves them highlighting the benefits of buying the product and the value it would add to its buyer.

This ensures that both the buyer and the sales company both benefits from the product sales.