Question

In many high-end resort markets, Westin hotels compete directly with Crown Plaza hotels. When it comes to pricing, Westin tends to charge its guests similar rates to what the Crown Plaza hotels charge. Westin is using a ________ pricing strategy.A. competitive parityB. maximizing profitsC. target returnD. sales orientedE. target profit

Answer 1

Answer:

.A. competitive parity

Explanation:

Based on the information provided within the question it can be said that the in this scenario Westin is using a competitive parity. in the context of business, this term refers to a standard or similar result that a business is using when compared to the competitors in the same industry. Which in this case would be the pricing for their bedrooms since they are charging the same standard that the other hotels are charging.