Question

One important measure of social media's effectiveness is the percentage of site visitors who take the action the site owner hoped for—making a purchase, subscribing to a service, or donating money, for example. This measure is called the site's__________.

a. conversion rate.
b. bounce rate.
c. hits.
d. click paths.
e. extended network.

Answer 1

Answer: Conversion Rate.

Explanation: Conversion rate as regards social media means the level to which your target audience positively respond to your information dropped on the Internet.

The social media acts as an effective tool to send across information to people globally and get very high positive response as long as the information is well structured and appeals to them.