Question

Pine Groove, a cosmetics brand that primarily caters to women, wants to reach out to the less- Pine traditional male market. It conducts research and develops a new product especially for men. In this context, Pine Groove uses:________
a) ethnicity segmentation
b) age segmentation
c) gender segmentation
d) psychographic segmentation Save

Answer 1

Answer:

The correct answer is c) gender segmentation .

Explanation:

Gender is a distinctive segmentation variable. However, it seems that sexual roles tend to fade and that gender is no longer an effective means of distinguishing consumers in some product categories.

Advertising segmentation based on gender does not mean that ads are sexist. Advertisers have to understand what the characteristics of their audience are if they want to succeed. That is why it is no accident that cleaning ads allude to women, if one takes into account that many of them buy these products for their homes. The higher the percentage of women who use a product, the more advertising will be segmented to women instead of men.