Question

Hugo has been working on his company’s new marketing campaign for the past few weeks. He is now looking at the target market and the message, trying to decide between using an email marketing campaign or a guerilla marketing campaign. Which step of the marketing planning process is Hugo struggling with at the moment? a. the fourth step: defining the message b. the eighth step: measuring the results and refining the approach as needed c. the sixth step: determining the promotional mix: which tools to use, when, and how much

Answer 1

Answer:C. the sixth step determining the promotional mix: which tools to use, when and how much.

Explanation:

By working on his product, the market, the message content, advertising methods,the target market, all this show that he his in the sixth step.