Question

Required information Using the _______ General Mills discovered market opportunities, identified potential target markets, and allocated marketing mix expenditures to its Warm Delights product.

A) strategic marketing process
B) product development process
C) market penetration process
D) point of difference process
E) diversification analysis process

Answer 1

Answer:

A) strategic marketing process

Explanation:

Strategic marketing is a management discipline that places marketing and its function in the bigger picture (successful business operating in the long run).

It is related to the planning of all marketing activities regarding a specific product or product division, so that they are aligned with the overall business strategies. A strategic marketer has to make sure each specific marketing plan does not interfere with the company's public relations.

Every strategic marketing plan usually includes the named activities: market research, identifying target groups and planning the marketing budget.