A step in the selling process that concerned with identifying firms and people most likely to buy the seller’s offerings is called _____________.
a. lead qualification
b. needs assessment
c. lead generation
d. preapproach

Respuesta :

Answer: Option A

Explanation: In simple words, lead qualification refers to the process under which the salesperson tries to evaluate whether the prospect he or she is analyzing has the ability and will to buy the product, that is, if the prospect is suitable for becoming customer.

In this stage, the outcome will result only in a yes or no and if it comes to yea then the salesperson will further evaluate whether the prospect can be a successful long term customer.

Hence from the above we can conclude that the correct option is A.

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