Question

A measure of overall consumer satisfaction in the United States, created by researchers at the University Michigan, and called the ________ is based on the results of regular interviews with thousands of customers.

Answer 1

Answer:

A measure of overall consumer satisfaction in the United States, created by researchers at the University Michigan, and called the ACSI- American Customer Satisfaction Index is based on the results of regular interviews with thousands of customers.

Explanation:

• American Customer Satisfaction Index(ACSI) is a "national cross industry measure" of "customer satisfaction" in US .

• It helps in the measuring the customer satisfaction and the quality evaluation of the good and services. ACSI was first started in 1994 at Wisconsin.

• Before this there was no such quality measures to check user satisfaction at national level.

• ASCI is developed to give detailed information on how much the customers are satisfied with the product. Also it keeps updating on quarterly basis.