Question

Nozzle is a specially designed product that retro fits into your existing water faucet and atomizes the water stream in a spray that lets you use 98% less water when washing hands, brushing teeth, and washing produce or dishes. Some consider this a game changer for environmental protection, especially in regions of water scarcity. This product would be categorized as:A. a repositioned product.
B. an addition to existing product lines.
C. a revised product.
D. a discontinuous innovation.

Answer 1

Answer: The correct answer is "D. a discontinuous innovation.".

Explanation: This product would be categorized as a discontinuous innovation because a new product is launched, totally different from the previous one, leading to a significant change in consumption habits.