According to sociological research, people in individualistic cultures tend to value "self-enhancement," whereas people in collectivistic cultures value "self-modesty."
This is because individualistic culture promotes independence, freedom, and personal achievement, etc. Thereby, they value self-enhancement in their lives.
On the other hand, people from collectivistic cultures value self-modesty because they promote harmony, group needs, respect for others, etc.
Hence, in this case, it is concluded that the correct answer is option B. "self-enhancement; self-modesty."
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