Conrad is considering the purchase of a laptop computer. He has decided that he will not spend more than $1,200, the computer must weigh no more than 4 pounds, and battery life must be at least 4 hours. He has similar minimum requirements for a few other criteria he is using to evaluate alternatives. If an alternative does not meet all of these minimum requirements, he will not consider it further. Which decision rule is Conrad using?A. conjunctive B. disjunctive C. lexicographicD. elimination by aspectsE. compensatory.

In using the conjunctive decision rule, a consumer sets minimum requirement levels for each characteristic of a product (such as battery life, or weight) he considers important.

If a product doesn't measure up to the minimum requirement level for any of the characteristics, then such a product is rejected.

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