Question

One of your new suppliers, Kim, has been hearing rumors about your firm’s lack of capability to deliver high quality products and writes an email asking you to address the claims being made. In replying to her, you want to be sure that you are very clear and leave no room for misinterpretation. Which of the following aspects of effective communication should you give the MOST attention?a. Making sure you understand Kim’s areas of expertise.b. Supporting your reply with relevant data and facts.c. Establishing your credibility as an expert.d. Paying attention to implied communications.

Answer 1

Answer:

b. Supporting your reply with relevant data and facts

Explanation:

Since the topic of the problem is critical for the business itself and you see the need for being clear and precise, the most important thing to have in mind are arguments.

The goal of your reply is to alter your supplier's perception (gained by rumors) and the only way to do that is by staying highly objective in your answer, delivering it with relevant quantitative and qualitative data.