Question

Bryan is debating how to allocate the IMC budget for his new ski equipment store. He knows having knowledgeable salespeople in his store can simplify buyers' purchase decisions. He should also consider that, compared to other IMC alternatives, personal selling is

Answer 1

Answer:

Expensive

Explanation:

Personal selling is costly, particularly while thinking about the salesman's pay, bonus, reward and travel time. A few salesmen even travel to different urban areas via trains. Organisations bring about a significant expense for every activity with individual selling. These expenses are acquired paying little heed to whether the sales rep makes the deal. It help organisations to attract more customers, and it also promotes two way communication.