Question

Which bidding strategy works to hit your desired CPA and allows you to achieve more conversions at a stronger ROI without manual optimization?
A. Target cost-per-lead (tCPL)
B. Target cost-per-view (eCPV)
C. Target cost-per-click (CPC)
D. Target-cost-per-acquisition (tCPA)

Answer 1

Answer: Option D

                                             

Explanation: In simple words, it refers to a smarty bidding strategy which is provided by the portal of google ads and it helps the campaigner to optimize the bids so he she can enjoy maximum conversions for target cost per acquisition that they have set for their campaign.

It was earlier known as conversion optimizer as it provides maximum options to the user with respect to conversion. Thus, we can conclude that the correct option is D.