Question

Robert is the owner of an automobile manufacturing company. He calls for a board meeting and tells his directors that he wants to build a car that lets the users experience power and exhilaration. He tells them that the car must allow his users to soar from 0-60 mph in about 4 seconds. He also adds in that the price of the car must be affordable enough for anybody making a good salary. In accordance with the given scenario, Robert is trying to segment the market on the basis of ________.

Answer 1

Answer:

benefits.

Explanation:

Benefit segmentation refers to an strategy where a company segments its market based on the perceived values of their products. This means how their customers value the positive characteristics or benefits of their product.

This type of segmentation is usually done over certain perceived benefits like performance, low price, high quality, etc.

In this case Robert is segmenting his market upon high performance and low price benefits.

Answer 2

Answer: demographics of income, and psychographic of lifestyle.

Explanation:

People have need of different products for different reasons. The market being segmented on the grounds of the buyers earnings would make for it to be available to just those earning a good salary, and also on the grounds of lifestyle he honed the car and made it more elegant to those that have a penchant for elegance.