Question

Advertising agencies often provide the IMC function of comparing their customer's target audience with the viewer, listener, or reader profile of the communication channel being considered. The agency is most likely trying to avoid noise problems associated with
Select one:
a. a poor choice of medium.
b. an extended feedback loop.
c. lack of clarity in the message.
d. competing messages.
e. a flaw in the medium.

Answer 1

Answer:

Correct option is (a)

Explanation:

Selection of appropriate medium to reach out to target customer is one of the most important function of advertising. In case of selection of inappropriate medium, could lead to wastage of resources, time, money and effort as organization will not be able to tap target customers.

This is the reason that advertising agencies identify target customers with their preferred choice of seeking information whether television, radio or newspaper so that they can select the customer preferred medium to promote the product, thereby eliminating poor choice of medium.