Question

The first step for selecting the right social media tool(s) is Select one:
a. ​determining the proper racial, gender, and ethnic blend for the media audience.
b. ​targeting the right customers by creating surveys.
c. ​segmenting the market by eliminating people who don't use social media.
d. ​determining the company's social media objectives.

Answer 1

Answer:

d. determining the company's social media objectives.

Explanation:

Social media plays an important part in the marketing of products which ensure greater return for the investment one made. However social media is a large platform one cannot be active on every social media outlet. Here comes the need to narrowing down one's choices to get the desired social media marketing results. There are many social media tools which are user-friendly and helps to determine the social media objectives according to the companies need. There are priorities given to the steps in selecting right social media tool and the first preference is given to the one which determines the objectives of a company.