Question

Christopher bought Timberland boots because he felt they were perfect for his outdoor activities. Patrick bought the same kind of boots because he felt they were stylish, especially with the logo clearly visible. The psychological factor driving Patrick's behavior is a a. functional need.
b. his evoked set.
c. lifestyle. Correct
d. learned behavior.
e. brand association.

Answer 1

Answer:

c.

Explanation:

According to the reason as to why Patrick bought his Timberland boots, it seems that the psychological factor driving Patrick's behavior is his lifestyle. This is because since he bought the boots because he liked the way they looked, then it is because they fit his personal style that represents who he is as well as his likes and dislikes (lifestyle).