Looks like you have most of the details already, but you're missing one crucial piece.
[tex]\sigma[/tex] is parameterized by
[tex]\vec r(u,v)=\langle u\cos3v,u\sin3v,v\rangle[/tex]
for [tex]0\le u\le7[/tex] and [tex]0\le v\le\frac{2\pi}3[/tex], and a normal vector to this surface is
[tex]\dfrac{\partial\vec r}{\partial u}\times\dfrac{\partial\vec r}{\partial v}=\left\langle\sin3v,-\cos3v,3u\right\rangle[/tex]
with norm
[tex]\left\|\dfrac{\partial\vec r}{\partial u}\times\dfrac{\partial\vec r}{\partial v}\right\|=\sqrt{\sin^23v+(-\cos3v)^2+(3u)^2}=\sqrt{9u^2+1}[/tex]
So the integral of [tex]f(x,y,z)=x^2+y^2+z^2[/tex] is
[tex]\displaystyle\iint_\sigma f(x,y,z)\,\mathrm dA=\boxed{\int_0^{2\pi/3}\int_0^7(u^2+v^2)\sqrt{9u^2+1}\,\mathrm du\,\mathrm dv}[/tex]