The correct answer would be, Target Market.
This customer group that Big Bull clearly focuses its marketing efforts towards represents The Target Market.
Explanation:
Target Marketing is a concept in Marketing, in which a specific group of consumers are targeted by the companies for the sale of their product or service.
Consumers can be targeting on the basis of
For example when Big Bull Drink advertises its product at skateboard parks and ski resorts, they were actually targeting the thrilled young males to buy their Energy Drink.
Learn more about Target Marketing at:
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