Question

Managers are trying to decide on which variables to use in segmenting and selecting a target audience for marketing communications about 5-Hour Energy—a potent energy drink. Which of the following variables are classified incorrectly as demographic or psychographic bases of market segmentation?

a. Long-haul truck drivers and college students = demographic
b. Consumers living on the West Coast with high household incomes = demographic
c. Senior citizens (65 years and older) = psychographic

Answer 1

I think it’s C.senior citizen (65 year and older)= psychology

Answer 2

Answer:

"C"

Explanation:

Demographics is a market segmentation practice that uses variables like age , gender, religion race , nationality , occupation , education and income to classify a potential market opportunity while psycho graphic uses the variables of values , interest,attitudes and lifestyles to evaluate market.

The aim of these segmentation is to all efficient ant effective allocation  of resources and also have a better understanding of the market.

Classifying a Senior citizen as pyschographic data is not correct