The Fans Store, a retail outlet for fans and air conditioners, increased its advertising during the recent unusually hot summer days to encourage customers to make purchases quickly. This type of advertising is called ____ advertising.
Immediate response advertising technique is a method in which a imminent client is encouraged to react promptly and straightforwardly to the sponsor, using a 'gadget' gave in the commercial. Most retail deal promotions are immediate response advertising. Immediate response advertising is intended to force or motivate individuals to make a quick move from a promotion while offering a quantifiable reaction from that activity.
