Answer:
The traditional genders assigned to colors - blue being associated as being more masculine and pink being associated as being more femenine - influence a myriad of the ways we as individuals make decisions on a day to day basis.
For example, consumer women are more pressured to buy products that might be marketed towards women (flowery packaging and/or light colors like pink) like deodorant or shampoo even if they have the same effectiveness as the male targeted products. The only difference is the color and the price.
Another example is clothing. Men are under more social pressure to dress in muted/darker clothing for fear of being seen by strangers as being feminine. Contrast this to women who can get dressed in every color in the spectrum.
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Hope this helps! :)
