Answer:
A. Psychology
Explanation:
Psychology is a science that studies the human mind and behavior. Psychologists try to explain the underlying causes of behavior and the thought process involved. Marketers, through advertising, use psychology knowledge to influence customers to buy.
When creating advertisements, marketers use psychology concepts to give the adverts a greater impact. For example, the use of emotions to persuade customers to buy. Bottled water companies have instilled fear amongst consumers by claiming tap water is unsafe for drinking.
The use of sounds and color attracts attention. Marketers use popular music to influence behavior. By the use of appealing colors, marketers draw the customers to the product.
