A marketing department that promises delivery faster than the ability of the production department to produce is an example of a lack of understanding of the interrelationships among value-creating activities within a firm. organizational culture and leadership. need to maintain the reputation of the company. synergy of the business units.

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Answer: The correct answer is "the interrelationships among value-creating activities within a firm.".

Explanation: A marketing department that promises delivery faster than the ability of the production department to produce is an example of a lack of understanding of the interrelationships among value-creating activities within a firm.

In this example it can clearly be seen how the marketing department does not understand the production process, its capacity and limitations, because it promises the customer a faster delivery than can really be achieved according to the production process.

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