At one time, Heinz made its own brand of soups. The company also produced those same soups to be sold as store brands. The Heinz soups and the store-brand soups were differentiated only by their label. If Harris Pilton bought Heinz soup because she said, "Everyone knows the store brand soup is nasty," this indicates:
A. Monopolization by Heinz
B. Consumer cooperation
C. Product homogeneity
D. Product differentiation
Product differentiation is the marketing strategy use by a company to distinguish similar products or services.
product differentiation strategy is the method which company uses to improves on a particular products over another, maybe due to competitor brand or consumer comments.
