Answer:
A brand name refers to: any word, device (design, sound, shape or color), or combination of these used to distinguish a seller’s goods or services
Explanation:
A brand can be defined, in a broad sense, as the set of attributes, tangible and intangible, that identifies a product or service and makes it unique in the market.
A brand is a name, term, design, symbol, or any other characteristic that identifies the goods and services of a seller and formally differentiates them from their competition. (American Marketing Association)
A brand is a complex symbol. It is the intangible sum of the attributes of a product, its name, packaging and price; its history, reputation and the way it is promoted. A brand is also defined by the perception of consumers, people who use it and their own experiences.
