Question

​ During the new-product development process, two of the stages designed to reject possible product ideas that are likely to fail are _____, which analyzes a product idea to see if it matches an organization’s objectives and resources, and _____, which involves asking potential buyers about their attitudes and initial buying intentions regarding the product.

Answer 1

Answer:

Business analysis, Concept testing

Explanation:

During the product development process, product ideas can be possibly rejected at one of the following stages:

1) Business analysis stage: Determining the suitability of a product idea with respect to the goals and objectives of the business.

2) Concept testing stage: Evaluating to determine whether the proposed product idea will be accepted by the market. This generally done using surveys and questionnaire.

Answer 2

Answer:

screening phase ; concept testing

Explanation:

There are several stages in the development of a new product process in an organisation. They includes --

• business analysis

• idea generation
• screening
• concept testing
• product development
• test marketing
• commercialization

In the development of a new product, two stages that are design to reject a possible product ideas which are likely to fail are :

1. Screening phase

This is the stage in the new product development process which analyses and compares whether the product concept's meets the organization's objectives and resources.

2. Concept testing

It is phase in the new product development which allows the organisation to select a sample of consumer and present them with the product idea and involves asking their attitudes and intentions of buying the product.

Thus the answer is --

screening phase ; concept testing