Question

A marketing company wants to determine which cola beverage is most preferred by consumers. A group of participants tastes Cola A and then rates the taste. The group then tastes Cola B and rates the taste for this cola. A second group of participants follows the same procedure. However, they first taste Cola B and then Cola A. This is an example of what type of design?
a. 2 x 2 independent groups
b. 2 x 2 repeated measures
c. 2 x 2 mixed factorial
d. IV x PV

Answer 1

Answer:

C) 2 x 2 mixed factorial

Explanation:

A 2 x 2 mixed factorial design refers to a research study that uses 2 independent variables (can be more, e.g. 3 x 3). One of the variables is a within-subjects factor, in this research the flavor is the within-subjects factor. The other variable is a between-groups factor, the between-groups in this research are the two groups of participants.