Question

Gillette spent $200 million in advertising to introduce the Fusion razor to male shavers. Such expenditures are often made to stimulate , the desire for the product class, rather tharn for a specific brand, when there are few competitors with the same product
a. secondary demand
b. introductory demand
c. primary demand
d. discretionary demand
e. selective demand

Answer 1

Answer:

The correct option is C

Explanation:

Primary demand is a demand where the consumer or customer prefer the product class instead of specific or particular brand. In this kind of demand, the customer is willing or showing interest to buy or purchase the product or service for the first time.

In this scenario, Gillette wants to spend $200 million in advertising of the product, this expenditure will stimulate the primary demand for the product.