A company well-known for its easy-to-cook breakfast cereals was facing stiff competition from the many players in the market. The company changed its campaign to focus on dietary needs rather than just convenience, thus targeting a segment of consumers looking for healthy diet. This is an example of a ______.
(A) repositioned product
(B) discontinuous innovation
(C) new and improved product
(D) new line-extension product
A new line-extension product, is a variation of the original product. The company did not entirely change their product they just tweaked it; they branched out.
