Question

According to Freud's theory, ________.
A) when a person's need is satisfied, it will stop being a motivator, and the person will then try to satisfy the next most important need.
B) a person's buying decisions are affected by subconscious motives that the buyer fully understands and is aware of.
C) a person's buying decisions are status-driven and determined by a need for independence.
D) human needs are arranged in a hierarchy from the most pressing at the bottom to the least pressing at the top.
E) a person's buying decisions are affected by subconscious motives that even the buyer may not fully understand.

Answer 1

Answer:

E)

Explanation:

Freud's theory focuses on the importance of the subconscious and how it affects our day-to-day life even when we don't realize of it.

The idea of the subconscious is that it's the place in our mind where all our repressed memories and desires go and that then they can reappear on some situations that brings them back to mind. However, these repressed things don't tend to appear but rather stay "working" inside our subconscious affecting our motives and decisions without us even realizing.

Thus, the correct answer would be that, from a Freudian perspective, E) a person's buying decisions are affected by subconscious motives that even the buyer may not fully understand.