Faith's job is to provide copywriting services for promotions from several major clients. Anna works closely with her on the artwork for the promotions. After they are all finished, their colleague Phillip arranges the artwork and copy. Currently, they are developing a print advertising campaign. If their manager approves their work, they will be able to go ahead and proceed to the next step in the development of the campaign. Refer to Scenario 16.1. Faith, Anna, and Phillip most likely work at a(n) ______

An advertising agency is responsible for the creative process of developing and running an advertising campaign. Advertisers hire the agency and the agency develops marketing and communication strategies that will assist in meeting customer needs. The placement may be through various media such as television, internet, radio, etc. The importance of advertising for an organization is to establish communication with its potential customer, as well as attracting new customers and helping to spread business values, which results in greater gains and results.