Answer:
a) Corporate identify
Explanation:
Corporate identity is related to a set of duties of an organization that differs from others. It's the corporate culture, values, goals, plans and strategies, it's the raison d'être of any company, regardless of its size or area of expertise. Through corporate identity it is possible for stakeholders to identify the company, recognize its posture and values in the market. It is important that the corporate identity is well established and spread by all sectors and employees, because through it, the company proves its relevance, reputation and differentiation in the market.
