Question

Which of the following is a demographic trend shaping consumer behavior patterns? a) Family size is increasing b) Households increasingly include two primary income providers c) Birth-rates are increasing in the U.S. and Europe d) Lower levels of consumer affluence in the U.S. e) Decreasing life expectancy in the U.S.

Answer 1

Answer: b) Households increasingly include two primary income providers

Explanation:

Demographic trend definition:

It refers to a major change in the characteristics and socio-economic factors that defines a particular population over time such as occupations ,marital status, education level,average family size and other socio-economic traits.

When there are two people who have income that will have an influence on their purchasing power because that increase the amount of money they make monthly.