A style guide can be used in various corporate contexts to provide guidelines or best standards of business documents. From market branding to business documentation, a style guide can be used to create a clear brand message that is consistent and cohesive, and that reflects the purpose of corporate style. The three benefits of using a style guide include;
Explanation:
- Consistency - As mentioned in the statement above, a style guide reduces redundant work among documents in the company. Visual style guides, for instance, will help shape the brand and how it will look. Such guides will help keep corporate image consistent across materials and platforms.
- Saves time – Having a style guide when writing documentation streamlines the process of writing, therefore reducing the time it will take to come up with new documents. In the context of brand marketing, it saves time by making efficient communications between employee teams.
- Cost Saving – With a style guide in place, employees will spend less time composing and doing review cycles of documentation, thus reducing incurring expenses of repetitive training.
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