Question

Kyung, a television manufacturer in Korea, had to simplify its televisions before introducing it to the Zimbabwean markets, as the country lacked the skills to repair the product in case of a malfunction. The local salesforce too did not have the sufficient knowledge about the installation of the product. The factor that is influencing product adaptation in this scenario is ________.

Answer 1

Answer:

Customer characteristics

Explanation:

Customer preferences and market trends change from one country to another, and there are always several social factors affecting the acceptance or rejection of a certain product. For this reason, product adaptation is one of the key strategies that organizations use to break into global markets. Simplifying the televisions is Kyung´s way of adapting to a different market which is influenced by the country's culture. After doing market research they found out that there wasn't room for their more advanced sets, in a less technically savvy culture, as they lacked the technical knowledge to maintain and install the product.