Question

The Nielsen PRIZM® lifestyle segmentation is based on the belief that "birds of a feather flock together." It combines __________ with a geographic component. Multiple Choice a) behavioral segmentation b) situational segmentation c) socioeconomic segmentation d) demographic segmentation.

Answer 1

Answer: Option (C)

Explanation:

Socioeconomic segmentation is mostly based on or inclined towards a broad range of features and factors including mostly gender, age, income, family size, social class, education, and ethnic origins. It is considered to be helpful and useful in indicating and pondering upon profile of individual who tend to purchase an organization's services or product.