Twin Oaks is a fully integrated shopper marketing agency headquartered in Texas, with clients throughout the world. Shopper marketing is a rapidly growing area of marketing that is designed to drive sales growth by improving consumers' shopping experiences. Firms increasingly realize the importance of marketing and look to companies like Twin Oaks to help give consumers the best possible shopping experience so that they will buy again and again Marketing is an organizational function and set of processes for creating, communicating, and delivering value to customers and managing customer relationships in ways that benefit the organization and its employees, customers, investors, and society as a whole The marketing mix represents everything that a firen can do to influence demand for its good, service, or idea The four Ps of the marketing mix provide marketers with the tools to increase customer awareness, sales, and profitability
