Question

Prime’s is a company that manufactures and markets suits for professional kayakers. These consumers are predominantly males in the age group of 25-45 years. This market segment that Prime’s serves with a specific marketing mix is called its _____

Answer 1

Answer: This market segment that Prime’s serves with a specific marketing mix is called its target market.

Explanation:

A target market refers to a group of potential customers that the business aims at selling their products to so they will direct their marketing to that particular group.

The Prime Inc target market in this scenario is a group of males aged 25-45 years. They are planning to serve this market segment as their targeted group based on the needs and preferences of this group.