Question

A high-end women's clothing company is evaluating its overall mission, including its strengths, weaknesses, opportunities, and threats. It is engaged in which step of the segmentation, targeting, and positioning process? Multiple Choice a) establishing overall strategy or objectives b) determining segmentation methods c) evaluating segment attractiveness d) selecting the target market e) developing the positioning strategy.

Answer 1

Answer:

a) establishing overall strategy or objectives

Explanation:

As provided the organisation performs SWOT analysis that is analyzing all the strength, weaknesses, opportunities and threats to the organization.

This is a vital step in establishing the organizational strategy and objectives as this is related to defining the overall goals and objectives of the company which can be achieved, after calculating all the possibilities and options available to the organization.

Thus, correct option is statement a)