Question

Amazon.com leverages relationships with its 35 million customers by offering them music, videos, gifts, toys, consumer electronics, and office products, among other items. Based on previous purchase history, the company recommends related CDs, books, videos, or other products that might interest a customer. This most directly helps Amazon.com capture a greater ________.
A. social network
B. partner value
C. customer loyalty
D. share of customer
E. profit margin

Answer 1

Answer: share of customer

     

Explanation: In simple words, share of customer refers to the number of customers from the total market that prefers the product of the firm over its competitors and alternatives. The customer share is build and maintained by promotional and advertising tools.

In the given case, Amazon.com consistently maintains their relationships with customers by providing them free gifts.

Thus, we can conclude that they are trying to capture a greater share of customer.