Question

Brick-and-mortar retailers are noticing a change in how many consumers shop. Sometimes they visit a store and scan an item on their smartphones, only to find the same product at a less expensive online retailer like Amazon. This turns the store into nothing more than a showroom for products. A SWOT analysis of Best Buy’s marketing environment should consider this change in consumer shopping behavior a(n) ________.

Answer 1

Answer: Threat

                         

Explanation: In simple words, threats refers to a factor or element which belongs to an external environment and has the capability to damage the operations of the organisation.

In the given case, Brick and mortar are noticing that their customers are shifting to online shopping sights and their shop has been used as a place to experience the physical attributes before buying it.

Hence from the above we can conclude that the given case depicts threat.