Answer:
B.
Explanation:
Types of Innovation:
-Dynamically Continuous . Dramatic improvement over an existing state-of-the- art solution , lwer risk as market demands are better understood .
-Continuous Innovation . Incremental change, step at a time, and low risk as focus is on slight changes to product or process .
-Imitation . Copying/adapting from another firm . May not be necessarily the same, level of risk depends on the speed of the market demand.
-Discontinuous Innovation. Breakthrough, high risk and misreading the market .
Needed to break with the past, buid architecture around a set of simple rules.
Continuous innovations represent the bulk of new products, and are best described as a modification to an existing product.
This type of innovation is often enough to set a brand apart from the competition. New flavors, bigger (or smaller) package sizes, or easy to open child-proof caps, as shown in the Aleve ad, are some examples.
