Question

Alka-Seltzer was made originally as a hangover remedy that cured the headache and settled the stomach. Today, you can buy Original Alka-Seltzer, Extra Strength Alka-Seltzer, Alka-Seltzer Morning Relief (for morning headaches and fatigue), and Alka-Seltzer Heartburn Relief. Each Alka-Seltzer product has a unique formulation to relieve a specific malady that makes it more specialized than competing products. The maker of Alka-Seltzer is using a ___________ strategy.

Answer 1

Answer:

Brand Extension Strategy

Explanation:

Alka-Seltzer is leveraging their company's brand name earned as a hangover cure in order to introduce new products for different specific purposes into the market under the same brand name.