Question

Hollingsworth is a retail company that is planning to release a new line of luxury personal care products. Timothy Banes, the marketing manager, recently presented the marketing strategy for this new line of products titled "Comfort." The managers are now reviewing the sales, costs, and profit projections for the new products to find out whether they satisfy the company's objectives. The managers are conducting a ________ at this stage.

Answer 1

Answer:

business analysis

Explanation:

Business analysis -

It helps to determine the need of the business and give a apt solution for the problem in the business , is known as the business analysis .

The person carrying out the function of business analysis , is refereed to as a business analyst .

hence , from the question , the mangers are conducting business analysis .