Gloria, a designer, is looking for a rented place to set up her own tailoring unit and has several criteria for the rental. connectivity to public transport is her highest priority, accessibility of community stores is less important, and fully furnished kitchenette is her lowest priority. in this scenario, gloria is most likely using _____ to make a rational decision. absolute comparisons relative comparisons dissonant correlation illusory correlation

When someone uses relative comparison to evaluate possible options they are considering qualities that are not absolute, but relative to what they consider good or appropriate.

For example, if you need a store that is at least 400 square feet, then your absolute comparison will eliminate all those stores with a smaller size. But if besides that absolute quality of size, you use other parameters like proximity to parks or plazas, then you are using relative comparison since the parameters are not absolute. The fact that an empty place is near a plaza or near a subway station doesn't guarantee that it is a good place to open a store. Most of the time you choose what relative parameters to use depending on your own personal experience. The same happens when you buy a car, you don't just buy a car based on its technical specs (engine, fuel efficiency, etc.), you buy it because you like it.