Question

Darren has developed a better type of medication vial for travelers. He is not sure how to develop a marketing program for his product, as there are a few similar ones on the market. What technique can Darren use to analyze data from his competitor's websites, particularly to learn how people search for similar products online

Answer 1

Answer:

The answer is: keyword analysis

Explanation:

Keyword analysis refers to the process of analyzing search phrases or specific keywords that leads visitors to a company's website, either through organic or paid search. Keyword analysis is the starting point or search marketing.