Question

A promotion was launched to position French’s mustard as a fun line of condiments for a variety of everyday occasions. Its promotions showed vignettes of families, children, and older Americans enjoying foods flavored with French’s Deli Style, Dijon Style, and Honey Mustard flavors as well as its Classic Yellow mustard. The fact that all of these mustards have the French’s brand is an example of
A. individual branding.
B. regional branding.
C. psychological branding.
D. private labeling.
E. family branding.

Answer 1

Answer:

Family branding

Explanation:

Family branding refers to a marketing strategy that promotes a family of products or services under an umbrella brand. This is different from individual branding that promotes each product in a stand-alone fashion. As a business owner, you can get some advantages with family branding, such as a cost-effective promotion for various lines, capitalizing on grouping products and building brand awareness.